ATAL FDP MCKVIE Howrah

The ATAL FDP MCKVIE Howrah operates as an AICTE-sponsored offline skill training program focusing on the integration of Artificial Intelligence within marketing strategies and digital communication. Organized by the Department of Management Science at MCKV Institute of Engineering, this six-day initiative provides academic faculty, doctoral scholars, and postgraduate students with advanced, hands-on exposure to AI-driven tools without charging any registration fees. Interested candidates must process their digital applications via the centralized ATAL portal before the available cohort seats fill up.

Programme Highlights

Organising Body	Mode	Duration	Location
Department of Management Science, MCKV Institute of Engineering	Offline	Six Days	Liluah, Howrah, West Bengal

About the Programme

Modern business ecosystems rapidly integrate artificial intelligence to optimize customer segmentation, deliver personalized content, and execute targeted marketing strategies. Accordingly, this comprehensive instructional curriculum bridges the gap between theoretical marketing principles and practical AI implementation. Participants explore cutting-edge automation, chatbots, predictive analytics, and large language models (LLMs) while simultaneously addressing essential ethical, privacy, and security concerns.

The host institution offers an outstanding academic setting for this advanced professional development course. Established in 1999, MCKV Institute of Engineering is an autonomous college affiliated with MAKAUT and accredited with an ‘A’ Grade by NAAC. Specifically, the ATAL FDP MCKVIE Howrah leverages the institution’s state-of-the-art AI Lab to deliver intensive hands-on training, further enriched by a dedicated industrial visit to Shyam Metalics.

Eligibility Criteria

Academic Qualification

• Postgraduate (PG) students pursuing degrees in management or related disciplines hold eligibility to participate.
• Research scholars conducting doctoral (Ph.D.) studies in marketing, digital communication, or business analytics qualify to apply.

Experience & Other Conditions

• Assistant Professors and Associate Professors serving in recognized technical and management institutions meet the primary target criteria.
• Applicants must complete their electronic registration strictly through the official AICTE ATAL portal.

Benefits & Funding

Significantly, this government-sponsored initiative provides high-value professional instruction and practical industry exposure without levying any participation charges.

Component	Detail
Registration Fee	Free of cost (Sponsored by AICTE ATAL Academy)
Industrial Visit	On-site exposure at Shyam Metalics (High-precision manufacturing unit with an AI-based digital marketing division) in Howrah, West Bengal

Topics / Themes Covered

• Influence of Artificial Intelligence on Customer Relationship Management (CRM).
• Innovative marketing practices essential for the digital age.
• The transition from automation to intelligence in strategic marketing.
• Large Language Models (LLMs) and their advanced applications in marketing strategies.
• Application of predictive analytics for strategic business management.
• The role of AI in shaping contemporary digital communication and the humanization of AI-led automation.
• AI marketing stacks and the efficiency of AI-driven marketing teams.
• Opportunities, challenges, and concepts defining the AI revolution.

Selection Process

• Online Submission: Candidates must register their profiles and submit applications via the official AICTE ATAL platform.
• Participant Screening: The organizing committee processes applications and selects attendees based on AICTE guidelines and target group parameters.
• Certification Assessment: Shortlisted attendees secure their official certificate by maintaining the required attendance and clearing the end-of-program evaluation, including MCQ tests and reflection journals.

How to Apply

1. Navigate to the official AICTE ATAL portal online.
2. Create a new user account as a participant or log in using your existing credentials.
3. Search for the FDP titled “The AI Edge: Transforming Marketing Strategy & Digital Communication for Next Gen” hosted by MCKV Institute of Engineering.
4. Fill out the application form with your precise academic details and institutional affiliation.
5. Submit the electronic application form and monitor your registered email account for selection updates.

Important Dates

Event	Date
Programme Start Date	03 August 2026
Programme End Date	08 August 2026

Important Links

Resource	Link
Apply Online	Click Here
Download FDP Brochure	Download
Download FDP Schedule	Download

Contact Details

• Official Address: Department of Management Science, MCKV Institute of Engineering, 243 G. T. Road (North), Liluah, Howrah, West Bengal – 711204.
• Phone: 8981858806 (Dr. Arindam Ghosh, Coordinator) / 9831930684 (Dr. Soumyajit Das, Co-Coordinator).
• Email: arindam.ghosh@mckvie.edu.in / soumyajit.das@mckvie.edu.in.

FAQs

What is the core focus of the ATAL FDP MCKVIE Howrah?
The program focuses on transforming marketing strategies and digital communication using Artificial Intelligence, predictive analytics, LLMs, and AI-driven automation tools.

Are participants required to pay a registration fee?

No, registration is completely free of cost for all selected participants under the sponsorship of the AICTE ATAL Academy.

Does the program include practical, hands-on sessions?
Yes, the curriculum includes daily lab sessions conducted at the AI Lab of MCKVIE, allowing participants to apply theoretical concepts using state-of-the-art tools.

Does the FDP schedule include an industrial field visit? Yes, the organizers have scheduled an industrial visit on Day 5 to Shyam Metalics in Howrah, observing their high-precision manufacturing unit and AI-based digital marketing division.

Who are the subject matter experts leading the technical sessions?
Sessions will be delivered by distinguished experts including Dr. Harsh Arora (Stanford University), industry leaders from IBM India and Capgemini, and eminent professors from the University of Kalyani and Techno India Group.