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Work Hours
Monday to Friday: 9AM - 5PM
Weekend: 11AM - 3PM
ATAL FDP KL University Hyderabad
The ATAL FDP KL University Hyderabad operates as a six-day offline training program on artificial intelligence and advanced analytics in digital marketing. Organized by the Department of BBA at Koneru Lakshmaiah Education Foundation, this initiative provides faculty members and doctoral researchers with hands-on exposure to predictive modeling, consumer personalization, and automated campaign tools. Participants gain specialized technical skills and an official certificate without paying any course fee. Eligible academic professionals must complete their registration before the deadline on 27 July 2026.
Programme Highlights
| Organising Body | Mode | Duration | Location or Platform | Last Date to Apply |
| Department of BBA, Koneru Lakshmaiah Education Foundation | Offline | Six Days | Bowrampet, Hyderabad, Telangana | 27 July 2026 (5:00 PM) |
About the Programme
Modern marketing strategy increasingly relies on algorithmic decision-making, predictive analytics, and automated campaign workflows. Consequently, this instructional course equips management educators with methods to translate complex consumer datasets into actionable insights. Furthermore, the curriculum incorporates practical case discussions, web analytics laboratories, and ethical frameworks for AI deployment.
The host institution maintains a distinguished standing in higher education and technological research. Established in 1980, Koneru Lakshmaiah Education Foundation holds UGC Category 1 status and secured rank 26 in the NIRF Rankings 2025. Specifically, the ATAL FDP KL University Hyderabad enables management faculty to update their teaching methodologies while establishing rigorous empirical research pipelines in digital marketing.
Eligibility Criteria
Academic Qualification
- Professors, Associate Professors, and Assistant Professors in management or related disciplines qualify for enrollment.
- Ph.D. scholars pursuing research in business administration, marketing, or computational management hold eligibility.
Experience & Other Conditions
- Applicants must maintain active institutional affiliation with a recognized academic body.
- The total cohort size remains strictly capped at 50 participants.
- Candidates must complete their formal registration via the designated portal prior to the deadline.
Benefits & Funding
This sponsored initiative provides advanced professional development and practical industry exposure without requiring registration fees.
| Component | Amount or Detail |
| Registration Fee | Free (Fully sponsored by AICTE ATAL Academy) |
| Industrial Visit | On-site exposure at Hindustan Coca-Cola Beverages Private Limited, Hyderabad |
| Certification | Official ATAL certificate awarded upon meeting evaluation criteria |
Topics / Themes Covered
- Introduction to Artificial Intelligence in digital marketing and key performance indicators.
- Customer data management techniques, consumer behavior modeling, and hyper-personalization.
- AI tools for content creation, marketing automation, and web analytics via Google Analytics.
- Predictive analytics models for strategic marketing decision-making and campaign optimization.
- AI applications in SEO, SEM, digital advertising, and data privacy ethics in research.
Selection Process
- Portal Submission: Applicants complete their digital registration through the official portal.
- Credential Screening: The organizing committee evaluates candidate profiles based on academic position and discipline relevance.
- Seat Allocation: The committee finalizes admissions strictly on a first-come, first-served basis due to the 50-seat limit.
How to Apply
- Navigate to the official AICTE ATAL Academy registration portal.
- Log in using your existing user credentials or create a new applicant profile.
- Search for the training program hosted by Koneru Lakshmaiah Education Foundation using application number 1775729236.
- Fill out the required academic credentials, personal details, and institutional affiliation information.
- Submit the electronic application form before 5:00 PM on 27 July 2026.
Important Dates
| Event | Date |
| Last Date to Apply | 27 July 2026 (5:00 PM) |
| Programme Start Date | 03 August 2026 |
| Programme End Date | 08 August 2026 |
Important Links
| Resource | Link |
| Apply Online | Click Here |
| Download FDPs Brochure | Download |
| Download FDP Schedule | Download |
Contact Details
- Official Address: Department of BBA, Koneru Lakshmaiah Education Foundation (Deemed to be University), Near Sai Baba Temple, Gandimaisamma to Miyapur Road, Bowrampet, Hyderabad, Telangana – 500043.
- Phone: 8125926126 (Dr. B. Sarath Simha, Coordinator).
- Email: sarath.simha@klh.edu.in.
FAQs
What is the core focus of the ATAL FDP KL University Hyderabad?
The program focuses on integrating artificial intelligence, predictive analytics, web metrics, and automated campaign tools into management education and academic research.
Is there any fee required to participate in this training program?
No, the program is sponsored by the AICTE ATAL Academy and collects no registration fees from participants.
Who is eligible to apply for this offline course?
Professors, Associate Professors, Assistant Professors, and Ph.D. scholars in business administration and allied fields qualify to apply.
What is the maximum intake capacity for this program?
The program strictly limits total enrollment to 50 participants selected on a first-come, first-served basis.
Does the schedule include practical industrial exposure?
Yes, the six-day schedule includes an industrial visit to Hindustan Coca-Cola Beverages Private Limited in Hyderabad on Day 5.